Wake Up Call: The Quest for Sustainable Sleepwear

In this episode of Decarbonated, we sit down with Cass Osborne, founder and president of Hernest Project, a brand transforming sleepwear and loungewear with a commitment to comfort, style, and sustainability. Cass shares her inspiring journey from a background in finance to creating a brand that challenges conventional norms in the apparel industry. We dive into: The motivation behind Hernest Project and the leap from finance to founding a sustainable fashion brand. Cass's vision for Hernest, her sustainability roadmap to 2030 and how it guides Hernest’s business practices day to day. Cass’s lifelong learner mindset and how that allows her to continually evolve the business. And we discuss: Fast fashion and Carl’s lightbulb moment here related to climate justice Innovative approaches to reducing fashion waste and the potential future of the clothing industry in a fully sustainable world And just how do you deal with kids going through the knees of everything! Tune in to learn how Cass Osborne is not just creating beautiful sleepwear but also driving a movement towards a more sustainable and socially responsible fashion industry.