EPISODE · Jan 16, 2026 · 1H 17M
Wanting Simple Content Systems and Offer Messaging Strategies
from Wanting In Public · host Xanthe Appleyard + Kaitlyn Kessler
In today’s episode we help Kaitlyn simplify her content planning systems to remove the friction from idea → execution, and chat through how Xanthe can address the “more is more” mentality in the current social media culture while supporting folks in their experimentation era with a strategic foundation. You’ll learn content categorization strategies that make it easier to understand why each post matters, and offer messaging ideas to that keep your positioning current without being contrarian. We also get into a juicy dialogue about identity vs. role when it comes to leadership, and we’d love to hear your take so we can continue the convo next week!!Don't forget to DOWNLOAD THE DESIRE DASH (it's free!)Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskessler
What this episode covers
In today’s episode we help Kaitlyn simplify her content planning systems to remove the friction from idea → execution, and chat through how Xanthe can address the “more is more” mentality in the current social media culture while supporting folks in their experimentation era with a strategic foundation. You’ll learn content categorization strategies that make it easier to understand why each post matters, and offer messaging ideas to that keep your positioning current without being contrarian. We also get into a juicy dialogue about identity vs. role when it comes to leadership, and we’d love to hear your take so we can continue the convo next week!!Don't forget to DOWNLOAD THE DESIRE DASH (it's free!)Join us in Spain at our week-long retreat (and get a year of coaching and community support, too)! Learn more at cheerstoyournextchapter.com.Connect with Xanthe on Instagram: instagram.com/xanthe.appleyardConnect with Kaitlyn on Instagram: instagram.com/kaitlynskessler
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Wanting Simple Content Systems and Offer Messaging Strategies
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