We Don't Have Time For This - When Buying Groups Collide

Hi everyone, I’m Katy Howell, CEO at Immediate Future.This is the first episode of we don’t have time for this. It’s for marketers who are doing more with less, while buying decisions get messier and social, search, content, brand, comms, all of it, keeps getting judged like it’s a nice-to-have.Today’s pain is simple. You’re marketing to three generations inside one buying group and half the time you’re guessing what will land, what will be trusted, and what will get forwarded internally without you looking daft. Tejal Patel is joining me. Tejal is a customer-first marketing leader with previous senior roles across Cisco, Microsoft, and Nokia. She helps teams get clear, get aligned, and stop wasting time on work that doesn’t travel, fixing the fundamentals so innovation works Tejal’s brilliant at bringing clarity when teams are drowning in noise. We’re going to talk about trust cues, channel choices, content formats, and how you build an insight system that stops your team wasting time.