We grew an EIGHT figure brand : Steph and Sam Frost, Founders of Pretty Lavish

Welcome back to Business Class with your host Vicky Owens.In this episode, Vicky sits down with sisters Sam and Steph, co-founders of Pretty Lavish, the womenswear label that grew from a £3,000 side hustle into a multi-million pound fashion brand stocked in Selfridges and ASOS.What started in their living room while working full-time jobs has evolved into a globally recognised brand known for occasionwear, bridesmaid dresses and elevated everyday fashion. But this conversation goes far deeper than the highlight reel.Sam and Steph share the raw truth behind scaling a fashion business -including working unpaid for years, designing without formal training, navigating manufacturer betrayal, handling copycat products, managing high return rates, and learning how to lead a growing team while becoming mothers.In this episode, we cover:• How to start a fashion brand with low investment• The reality of “overnight success” (it took 4 years before they paid themselves)• Transitioning from startup founders to CEOs• Building a strong team culture and being nominated as a best place to work• Hybrid working, leadership lessons and managing a team as women in business• Handling negative reviews and protecting brand reputation• Dealing with product failures, supplier issues and freight delays• Removing Klarna to increase profitability (even if it reduced sales)• Why chasing viral moments isn’t sustainable growth• Working with influencers authentically and building long-term brand ambassadors• Balancing motherhood and entrepreneurship• Why resilience is a business superpowerThey also open up about losing their dad as teenagers, how that shaped their resilience, and how their personal “why” continues to drive the brand forward.This is an honest, unfiltered conversation about ecommerce growth, fashion entrepreneurship, female founders, leadership, community building and long-term brand strategy.If you’re building a fashion brand, scaling an online business, leading a team, or navigating motherhood while growing a company - this episode is packed with insight, practical lessons and reassurance that sustainable success takes time.Follow Pretty Lavish on Instagram at @prettylavishuk and tune in for new product launches, bridal collections and behind-the-scenes brand storytelling.Send us Fan MailProduced by TAEPodcast www.taepodcast.co.uk