We Stopped Doing What Worked. Here’s What It Cost Us And What We Relearnt | Ep44

Shiny object syndrome and constant experimentation can quietly drain your business.In this behind the scenes episode of the Change Champions podcast, Riley and Ped get honest about a mistake they’ve recently made: pulling time away from the very business development system that built their six-figure businesses… in order to experiment with new marketing strategies.They break down:The three core ways to get clients (and where most coaches go wrong)The difference between investing and sabotaging your own momentumThe hidden opportunity cost of switching strategies too earlyWhy “more, better, new” is a useful order for growthWhat they’ve done to course correctThis isn’t a “don’t try new things” conversation.It’s a grounded look at when to double down, when to experiment, and how to avoid eating into your own runway while chasing scale.If you’re a coach, consultant, or facilitator trying to grow without burning cash, energy, or focus — this one’s for you.Timestamps:00:00 The danger of shiny object syndrome00:02 The 3 core ways to get clients00:06 Why we started experimenting00:08 The real cost of change (opportunity cost)00:12 Investment vs self-sabotage00:14 More. Better. New.00:17 Where we dropped the ball00:19 The emotional cost of task switching00:20 How we course corrected00:24 The unsexy truth about business growth