WearWorks Cofounders Keith Kirkland and Kevin Yoo: You Get Much Better Products When You Don’t Agree

With so much innovation in the world right now, what is the new frontier for technology? According to WearWorks co-founders Keith Kirkland and Kevin Yoo, that new frontier is the sense of touch. WearWorks is a startup that’s focused on communicating using the sense of touch. The company’s first product Wayband is a navigation tool that uses only the sense of touch and is geared toward blind and vision-impaired individuals. Keith and Kevin recently joined startup coach Roland Siebelink on the Midstage Startup Momentum Podcast to discuss how they arrived at this new frontier and how they’ve managed to navigate it to this point. The importance of understanding what the market or your target customer is missing. Recognizing that teams grow and develop ideas, not individuals. Why you don’t always have to agree with your co-founders but you should respect them. How to recognize when something might be bad in the short-term but good in the long run. Why it’s important for startups to have an extended family outside of their employees. The concept of co-founders constantly merging their perspectives together.