EPISODE · Apr 16, 2025 · 29 MIN
Web3 Marketers, Stop Getting Ignored! Personal Branding & Hustle that Pays Off
from Decentralized Voices · host Daria Volkova
In this episode of Decentralized Voices, Daria sits down with Zoe, a Web3 marketer at WebZero and co-founder of Crypto Girls Club, to talk about what it really takes to engage developers in the crypto space. 💡 From the truth behind developer marketing (spoiler: they hate being sold to) to organizing hacker houses and building a personal brand that unlocks global opportunities — this is a must-watch for marketers, founders, and builders in Web3.What we cover: 🔸 Why most Web3 marketing fails with developers 🔸 Building trust and the difference between marketing to devs and degens 🔸 How to conduct 20 Web3 events in one week 🔸 Building for the long game — without chasing token pumps 🔸 Personal branding strategies to get the best jobs and collabsEnjoy the conversation and don’t forget to share this episode with your friends! ❤️🔥 Guest: Zoe Faircloth, Global Events & Marketing Lead at WebZero X (Twitter): https://x.com/ZoeCatherineF LinkedIn: https://www.linkedin.com/in/zoe-faircloth 🎙️ Host: Daria Volkova Twitter: https://x.com/dariastrateg LinkedIn: https://www.linkedin.com/in/dariastrategy Hackernoon: https://hackernoon.com/u/dariavolkova Substack: https://substack.com/@dariastrategy
What this episode covers
In this episode of Decentralized Voices, Daria sits down with Zoe, a Web3 marketer at WebZero and co-founder of Crypto Girls Club, to talk about what it really takes to engage developers in the crypto space. 💡 From the truth behind developer marketing (spoiler: they hate being sold to) to organizing hacker houses and building a personal brand that unlocks global opportunities — this is a must-watch for marketers, founders, and builders in Web3.What we cover: 🔸 Why most Web3 marketing fails with developers 🔸 Building trust and the difference between marketing to devs and degens 🔸 How to conduct 20 Web3 events in one week 🔸 Building for the long game — without chasing token pumps 🔸 Personal branding strategies to get the best jobs and collabsEnjoy the conversation and don’t forget to share this episode with your friends! ❤️🔥 Guest: Zoe Faircloth, Global Events & Marketing Lead at WebZero X (Twitter): https://x.com/ZoeCatherineF LinkedIn: https://www.linkedin.com/in/zoe-faircloth 🎙️ Host: Daria Volkova Twitter: https://x.com/dariastrateg LinkedIn: https://www.linkedin.com/in/dariastrategy Hackernoon: https://hackernoon.com/u/dariavolkova Substack: https://substack.com/@dariastrategy
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Web3 Marketers, Stop Getting Ignored! Personal Branding & Hustle that Pays Off
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