Webinars
An episode of the Marketing For The Sales Guy podcast, hosted by Jeremy Orritt, titled "Webinars" was published on March 12, 2020 and runs 14 minutes.
March 12, 2020 ·14m · Marketing For The Sales Guy
Summary
How effective are webinars in Asia for B2B marketers and some best practice suggestions. How important are webinars for marketers, especially in Asia? - 73% marketers say it is the best way to generate leads - 44% plan to increase investment in webinars - Effective for business leaders, 50% say they use webinars to consume business content - 40% say its most effective way to consume content - Not many figures for Asia, though 60% of marketers use webinars in Singapore (And I am receiving more enquiries about webinars) - ON24 (The webinar platform) report almost 1,800 webinars took place in Asia Pacific using their platform in 2019 What are webinar best practices? - According to Gotowebinars (Another webinar platform) Mon-Wed are best days to promote (Tue best day) and 8-10am best times - Email is still the best channel (73% of registrations), the longer the better to promote but most results happen week before webinar - Generally Wed or Thu best days to have webinar, at either 10am or 11am (Does vary though according to market) - 60 min webinars attract more registrations than 30min webinars and marketing webinars average 30-40% live attendance How can we improve the effectiveness of webinars? - ON24 recommend make the event feel more live, use extensive Q&Q and surveys, treat as engagement not just lead gen. - Use audio, not just video, 60% of webinars are audio, evidence suggests audio works better for execs to consume and retain content - Use shorter webinars, more focused content to create great personalisation - and repurpose for ABM campaigns - Consider "always on" webinars that are activated when prospect view your site, capture the moment they are most interested.
Episode Description
How effective are webinars in Asia for B2B marketers and some best practice suggestions.
How important are webinars for marketers, especially in Asia?
- 73% marketers say it is the best way to generate leads - 44% plan to increase investment in webinars
- Effective for business leaders, 50% say they use webinars to consume business content - 40% say its most effective way to consume content
- Not many figures for Asia, though 60% of marketers use webinars in Singapore (And I am receiving more enquiries about webinars)
- ON24 (The webinar platform) report almost 1,800 webinars took place in Asia Pacific using their platform in 2019
What are webinar best practices?
- According to Gotowebinars (Another webinar platform) Mon-Wed are best days to promote (Tue best day) and 8-10am best times
- Email is still the best channel (73% of registrations), the longer the better to promote but most results happen week before webinar
- Generally Wed or Thu best days to have webinar, at either 10am or 11am (Does vary though according to market)
- 60 min webinars attract more registrations than 30min webinars and marketing webinars average 30-40% live attendance
How can we improve the effectiveness of webinars?
- ON24 recommend make the event feel more live, use extensive Q&Q and surveys, treat as engagement not just lead gen.
- Use audio, not just video, 60% of webinars are audio, evidence suggests audio works better for execs to consume and retain content
- Use shorter webinars, more focused content to create great personalisation - and repurpose for ABM campaigns
- Consider "always on" webinars that are activated when prospect view your site, capture the moment they are most interested.
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