Wedding Flower Planning: Seasonality, Priorities, and Budget Tips From Jensen Creations | Wedding Florist Highlight Ep. 045

Wedding flowers can feel overwhelming, especially if you don’t know where to start, what’s in season, or how to make your vision work within your budget. In this episode of Weddings 101, I sit down with local wedding and events florist Abby Jensen of Jensen Creations to walk through everything couples need to know before booking their floral vendor.We talk about how to prioritize your ceremony space, why your bridal bouquet and a strong focal point are often the most important starting place, and how couples can repurpose florals throughout the day to get the most value from their investment. Abby also shares her “rule of three” approach to colors, textures, and design, along with how shape, size, and structure can completely change the look and feel of your wedding.We dive into common floral misconceptions, including why lush designs are possible even with tighter budgets, what actually drives pricing, and why not every flower is available year round. Abby explains how choosing seasonal blooms leads to stronger, healthier flowers and how substitutions can still bring your vision to life beautifully.You’ll also learn how florals can reflect your love story, what information to prepare before your first consultation, how to know if a florist is the right creative fit for you, and the ideal timeline for booking your wedding florist.If you’re feeling overwhelmed, unsure where to begin, or want your wedding flowers to feel meaningful and personal, this episode will give you clarity and confidence as you plan.Photo by: Vines Studios