"We'll See With Bitcoin The True Validation Of 1-2-1 Communication"

In this episode we chat with Mark Ash, the hugely interesting and inspiring CEO of Pure360, an email marketing platform based in Brighton, UK.  About Mark: With 20 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital. He started his career in the hey-day of digital advertising at DoubleClick in 1999, developing his expertise in display advertising, web analytics and email marketing, working with a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others. In this episode we explore the following: - With so many marketing channels available, how email marketing stays relevant to build brand loyalty. - The changing landscape: in the future all transactions will be conducted from the body of an email. AKA: the email becomes the web browser. - Democratisation of consumer data. - How Bitcoin and AI - when used correctly - will bring true validation of 1-2-1 communication. - Company values: a delicate balance - authenticity, creativity, emotional intelligence and adaptability is key. - What a company like Pure360 is doing to prepare for Generation Z - from personalisation to on-boarding at the company itself. - Why curiosity and being open to learn new things is so relevant today’s ‘jigsaw’ workplace: continuous learning. - Why a progressive, inclusive culture matters in a company, and how, as CEO, Mark ensures he and his colleagues get it right. - The role of empathy and purpose in work. Learn more about Pure360: https://www.pure360.com/  Follow Pure360 Twitter: https://twitter.com/pure360 Find Mark on LinkedIn: https://www.linkedin.com/in/mark-ash-355b531/ ——— Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn  Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/  Read more about Lizzie: https://lizziehodgson.com  ——— Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/  Read more about Brandon: https://www.brandonrelph.com/