EPISODE · Nov 3, 2025 · 42 MIN
Wharton’s Next Chapter: Extending Reach Through a Strategic Podcast Network
from Continuing Studies: Higher Ed Podcasting · host Jennifer-Lee Gunson & Neil McPhedran. HigherEdPods.com. Podium Podcast Co.
A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting.Dee Patel, Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing Knowledge at Wharton brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, Ripple Effect, into a growing network featuring programs like This Week in Business, Marketing Matters, Moneyball, and Where AI Works. With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom.Episode Links:Podcasts - Knowledge at WhartonDee Patel | LinkedIn Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: University Podcasters NetworkConnect w/ Jen: LinkedIn or [email protected] Connect w/ Neil: LinkedIn or [email protected]: @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction (05:00) - What Is Knowledge at Wharton? (07:56) - Strategy Behind the Podcast Network (10:47) - Podcasting as a Media Platform for Institutions (14:14) - The Three Cs: Content, Commitment, Consistency (17:31) - Creating a New Role & Streamlined Workflow (20:03) - The Five Podcasts in the Network (22:17) - Legacy Shows and Faculty Hosts (24:09) - Cross-Promotion Strategy & Network Synergy (27:24) - Leveraging Audiences & Faculty Collaboration (28:25) - Advice for Limited Resources & Growing a Team (31:53) - Partnering with Sponsors Like Accenture (35:53) - Transitioning From SiriusXM to Podcast Platforms (37:51) - Lessons on Audience Growth and Expectations (39:58) - Conclusion Join us at Higher Ed Pod Con in Cleveland, OH, July 16 - 17 2026Sign up by May 29 for Early Bird Pricing
What this episode covers
A strategic new content pillar from Knowledge at Wharton, extending the brand’s reach through podcasting.Dee Patel, Director of Content in Wharton’s Marketing and Communications department, shares how her team transformed the school’s long-standing Knowledge at Wharton brand into a new podcast network designed to make faculty research more accessible. Drawing on her background in broadcasting, Dee explains how the initiative evolved from a single show, Ripple Effect, into a growing network featuring programs like This Week in Business, Marketing Matters, Moneyball, and Where AI Works. With strategic focus and creative collaboration, the team has turned academic insight into meaningful conversations that connect research, industry, and audiences beyond the classroom.Episode Links:Podcasts - Knowledge at WhartonDee Patel | LinkedIn Connect with UsShare Feedback & Ask Questions: [email protected] More: Continuing Studies PodcastFollow: Continuing Studies LinkedIn PageJoin LinkedIn Group: University Podcasters NetworkConnect w/ Jen: LinkedIn or [email protected] Connect w/ Neil: LinkedIn or [email protected]: @namcphedran / @podiumpodcastcoYoutubeHigherEdPodsChapters:(00:00) - Introduction (05:00) - What Is Knowledge at Wharton? (07:56) - Strategy Behind the Podcast Network (10:47) - Podcasting as a Media Platform for Institutions (14:14) - The Three Cs: Content, Commitment, Consistency (17:31) - Creating a New Role & Streamlined Workflow (20:03) - The Five Podcasts in the Network (22:17) - Legacy Shows and Faculty Hosts (24:09) - Cross-Promotion Strategy & Network Synergy (27:24) - Leveraging Audiences & Faculty Collaboration (28:25) - Advice for Limited Resources & Growing a Team (31:53) - Partnering with Sponsors Like Accenture (35:53) - Transitioning From SiriusXM to Podcast Platforms (37:51) - Lessons on Audience Growth and Expectations (39:58) - Conclusion Join us at Higher Ed Pod Con in Cleveland, OH, July 16 - 17 2026Sign up by May 29 for Early Bird Pricing
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Wharton’s Next Chapter: Extending Reach Through a Strategic Podcast Network
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