What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and scooter operator.She is a former Director of Product at Booking.com, where she pioneered user growth strategy across global markets. As an early product leader at Lyft, she architected the company's expansion into new cities and innovative verticals.At Eventbrite, Kristina transformed the business from a US-only operation to a powerhouse platform across 20+ markets, founding and scaling teams throughout Europe and Latin America. Kristina began her career at Intuit, building international payments that transformed how small businesses pay vendors across borders. When Mint.com was acquired by Intuit, she drove their expansion into new markets. She holds five patents.In this episode, we explore:When to rely on A/B tests compared to taking bigger strategic betsThe hidden psychology behind last-minute purchase decisionsWhy showing unavailable options can drive more conversionsThe unexpected power of surfacing micro-details in product listingsHow to balance user preferences with innovation risksThis episode is packed with insights from a trailblazing product leader who has run thousands of experiments at top product growth companies. It's essential listening for teams looking to shape user behavior through thoughtful product decisions.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.