EPISODE · Apr 29, 2026 · 30 MIN
What a Personal Branding Audit Taught Us About Content That Actually Wins Clients | Ep 48
from Change Champions · host Riley McGhee and Pedram Parasmand
Newsletter for stories, tips and resources: leverageaccelerator.coCommunity to create more sales opportunities using relationship-first business development habits: networkandsell.comIn this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack their immediate reflections after a personal branding consultation and talk through what they’re changing in their content strategy.This conversation is for coaches, consultants, and facilitators who want to use content to support the business they’re building, without getting trapped on the content hamster wheel. Riley and Ped break down the three jobs content can do, where they’ve been inconsistent, what they learned about LinkedIn profile positioning, lead magnets, showing more proof, and how to turn real client conversations into stronger content.They also share a candid look at what they’ve done well, where they’ve missed the mark, and what they’ll do next as they build more authority, consistency, and inbound interest around Change Champions. Grounded, practical, and very much a work-in-progress conversation.Timestamps:00:00 Why we’re sharing this live00:40 How content has helped us win business02:40 The content hamster wheel and the business-building tension03:50 The 3 roles content plays as your business grows08:00 What stood out from the personal branding consultation12:50 What happens when someone lands on your profile14:40 Why Riley’s old positioning no longer fits LinkedIn19:10 Why we’re shifting from newsletter CTAs to lead magnets23:30 What we’ll change next in our content workflow24:10 Showing more proof instead of just telling25:50 Ped’s content cadence and content mix28:10 The goldmine of insights in client conversations29:50 Being of service through content
What this episode covers
Newsletter for stories, tips and resources: leverageaccelerator.coCommunity to create more sales opportunities using relationship-first business development habits: networkandsell.comIn this behind-the-scenes episode of the Change Champions podcast, Riley and Ped unpack their immediate reflections after a personal branding consultation and talk through what they’re changing in their content strategy.This conversation is for coaches, consultants, and facilitators who want to use content to support the business they’re building, without getting trapped on the content hamster wheel. Riley and Ped break down the three jobs content can do, where they’ve been inconsistent, what they learned about LinkedIn profile positioning, lead magnets, showing more proof, and how to turn real client conversations into stronger content.They also share a candid look at what they’ve done well, where they’ve missed the mark, and what they’ll do next as they build more authority, consistency, and inbound interest around Change Champions. Grounded, practical, and very much a work-in-progress conversation.Timestamps:00:00 Why we’re sharing this live00:40 How content has helped us win business02:40 The content hamster wheel and the business-building tension03:50 The 3 roles content plays as your business grows08:00 What stood out from the personal branding consultation12:50 What happens when someone lands on your profile14:40 Why Riley’s old positioning no longer fits LinkedIn19:10 Why we’re shifting from newsletter CTAs to lead magnets23:30 What we’ll change next in our content workflow24:10 Showing more proof instead of just telling25:50 Ped’s content cadence and content mix28:10 The goldmine of insights in client conversations29:50 Being of service through content
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What a Personal Branding Audit Taught Us About Content That Actually Wins Clients | Ep 48
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