What Brands Actually Look for in Creators & Why You're Not Getting Brand Deals (Straight From an Influencer Manager)

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> We've talked a lot on this podcast about how to pitch brands, how to price yourself, and how to show up like a partner. This episode? We went straight to the source. Noam Giras is the Head of Media Partnerships at Tailor Brands — with seven years of experience and hundreds of influencer deals under her belt. She's also one of the influencer managers Kate and Tea personally work with, which made this conversation as real as it gets. If you've ever wondered why a brand ghosted your pitch, what actually makes a creator stand out, or what brands wish creators understood — this one's for you. What We Cover: How Tailor Brands sources creators (hint: it's a lot more organic than you think) What brands actually look at first when a pitch lands in their inbox — and it's not your media kit The one thing Noam looks at before anything else when evaluating a creator Why a personal connection to the brand in your pitch email matters more than a perfect PDF What makes a brand delete a pitch without responding Why a "no" from a brand is almost never about you — and how timing plays a bigger role than creators realize How joining a brand's affiliate program can get you noticed and lead to paid partnerships The metric Noam actually looks at first when evaluating creators (it's not engagement rate) Why communication is the single biggest green flag for long-term partnerships — and the biggest ick when it's missing What brands wish creators understood about budgets and campaign timing Why treating your content creation like a business (LLC, invoices, contracts) changes how brands see you The difference between a creator who gets called back and one who doesn't Episodes Referenced: Episode 8: Affiliate Income the Right Way — on using affiliates strategically to get on a brand's radar Episode 12: What Happens After the Yes — building the communication system that makes brands want to work with you again Episode 4: The Obvious YES Pitch —  the 5C Framework Noam's tips plug directly into Episodes 20 & 21: The First Brand Deal Blueprint — the full system this episode builds on Links: Tailor Brands: the EASIEST way to legitimize your creator business, form your LLC, and build a business hub to make that side of earning an income SIMPLE. Tailor Brands Affiliate Program: https://www.tailorbrands.com/affiliates Join the Creator Club waitlist   — coaching, templates, rate calculators, and direct help pitching brands Follow us on IG & TikTok: @notaninfluencerco Want More Episodes Like This? →  Episode 3: Brand Deals That Don't Suck — green flags to look for before you say yes  → Episode 14:: How Honest Content Builds Loyal Fans ft. Ryan from Side Hustle Review  → Episode 15: Instagram Content Brands Actually Want ft. Mya Nichol