What Content Does Sales Actually Use?

In this episode we interview Michele Morelli, Head of Marketing and Communications at Foursquare.What you'll learn in this episode:How Foursquare evolved from a consumer app to a geospatial platform powering major brands.The three key content funnels every marketer should consider: net new, competitive switch, and upsell/cross-sell.Tactical strategies Michele uses to gather feedback directly from sales teams—including Slack channels, call listening, and creative one-on-ones.Why aligning content with go-to-market strategies unlocks real impact.How to personalize one piece of content across industries, sales stages, and buyer familiarity.Michele’s candid take on using AI for content customization—and where human oversight still reigns supreme.Text us what you think about this episode!