What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)

Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their focus is to combine design practices with rigorous research to help users achieve their meditation goals. Before Headspace, Cal served as a Design Director at Fjord San Francisco. In this episode, we explore:What key metric Headspace measures for active useThe small feature change that increased engagementThe one trick they use for copy-editingWhat drives people to re-engage with HeadspaceHow pricing (free vs. paid) impacts user engagement This episode is packed with practical takeaways for PMs and anyone interested in the psychology of habit creation.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labshere.