What do I need to brand my business?

What's the difference between a business and a brand? How do you "brand" a business and just what does that mean? You'll find out on today's information packed show. Discover the difference between branding and "fame." Identify your pivot point, what truly empowers your brand See if your company name, mission, tag and identity all line up, or if they are fuzzy and disconnected Find out how to create an aligned brand that stands for something more than the products and services you serve, branding based on attributes not things By identifying what drives your company, and aligning your company brand name, visual identity and messaging, you can create a powerful, brilliant brand that stands for something. Why simply have a business, one that comes and goes based on product demand, when you can own a timeless attribute like efficiency, innovation or safety? It's all about building brands, ones that shine, on today's Brilliant Branding podcast.