What does Demand Gen look like in 2024 and beyond?

In this episode, we interview Han Mai, an experienced marketer with 14 years in the field, currently working at LILT. Han shares her insights into the ever-evolving world of demand generation and marketing, with a focus on the game-changing role of AI.What you’ll learn in this episode:•The rise of AI in content creation and its impact on productivity.•Strategies for creating personalized, high-quality content that builds trust.•How to optimize email campaigns and avoid common pitfalls.•The importance of targeting and intent data in modern demand generation.•Why community building and customer advocacy are key to marketing success.•Trends and tactics for a successful 2024 and 2025 marketing strategy.Tune in to explore the cutting-edge tools and approaches reshaping marketing today!Text us what you think about this episode!