EPISODE · Sep 16, 2025 · 46 MIN
What e-commerce marketing leaders should do in their first 90 days
from The Hypothesis · host Thrive Digital
In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately.Key takeaways:Why listening beats fixing in your first 90 daysHow to build relationships with finance (and why it matters)The dangerous assumptions marketers make about "similar" productsFramework for evaluating inherited teams and agency partnershipsData analysis techniques that reveal what actually drives growthCommunication systems that scale from 5 to 500 person teamsThe Hypothesis explores the strategies, tactics, and insights that drive growth in the performance marketing world. Connect with us:Website: https://www.thrivedigital.com/YouTube: https://youtu.be/q2M7OmWhCAoLinkedIn: https://www.linkedin.com/company/thrive-digitalInstagram: https://www.instagram.com/thrive_digital/Subscribe for more:Hit subscribe to get notified when we drop new episodes exploring the hypotheses that matter most in performance marketing.
What this episode covers
In this episode of The Hypothesis, Thrive's data and strategy experts Eric, Madeline, and Phil break down what new e-commerce marketing leaders should actually do in their first 90 days. Spoiler: it's not about making big changes immediately. Key takeaways: Why listening beats fixing in your first 90 daysHow to build relationships with finance (and why it matters)The dangerous assumptions marketers make about "similar" productsFramework for evaluating inherited teams and agency partnershipsD...
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What e-commerce marketing leaders should do in their first 90 days
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