What "Good" actually looks like for startups

How do you know if your startup is actually on track?A founder recently asked Rob a simple question: What does good actually look like? Rob realized that most founders don't have clear standards for evaluating whether their startup is making progress or quietly stalling. In this episode, he introduces a practical framework for assessing startup health across the entire customer factory - from pipeline and PULL to close rates, cycle times, and customer success. Covered in this episode:The six metrics every founder should trackWhat a repeatable case study actually looks likeHow many customer conversations you should be having each weekWhy PULL is a better metric than interest or enthusiasmThe close rates and sales cycles high-performing startups achieveHow to identify your leading indicator of customer retentionWhy most founders focus on the wrong bottleneckA simple weekly process for confronting reality and making progressLinksGet The Power of PULL:Amazon: https://amzn.to/48KC1yvBarnes & Noble: https://bit.ly/4dyMTSvRob's PULL course: https://robsnyder.org/courseWork with Rob: https://www.robsnyder.orgConnect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/Follow Rob's Substack: https://thephysicsofstartups.substack.com/Chapters00:00 The Power of PULL is published02:16 Why founders need standards08:22 The case study factory13:21 Metric #1: The repeatable case study19:28 Metric #2: Pipeline23:38 Metric #3: PULL27:17 Metric #4: Close rate31:21 Metric #5: Cycle time35:07 Metric #6: Success rate39:01 A weekly startup reality check40:30 Why these standards matter42:37 Final thoughts