EPISODE · Jun 13, 2026 · 7 MIN
What Happens After The Enquiry Arrives
from The New Era of Customer Value Efficiency · host Value Recovery Systems
Most service businesses know their follow-up could be faster. But very few have calculated what that gap is actually costing them.In this episode, Tony Carter — founder of Value Recovery Systems — walks through what is happening inside the window between an enquiry arriving and a business responding. And why that gap is one of the most expensive — and most fixable — problems in the Customer Value Journey.In this episode:→ Why interest has a shelf life — and what happens during the wait→ What slow follow-up signals to a prospect before they become a customer→ The three elements of good follow-up: speed, specificity and a clear next step→ Why more leads will not fix a follow-up problem — they will scale itTake the free Customer Value Snapshot at valuerecoverysystems.co.uk
What this episode covers
Most service businesses know their follow-up could be faster. But very few have calculated what that gap is actually costing them.In this episode, Tony Carter — founder of Value Recovery Systems — walks through what is happening inside the window between an enquiry arriving and a business responding. And why that gap is one of the most expensive — and most fixable — problems in the Customer Value Journey.In this episode:→ Why interest has a shelf life — and what happens during the wait→ What slow follow-up signals to a prospect before they become a customer→ The three elements of good follow-up: speed, specificity and a clear next step→ Why more leads will not fix a follow-up problem — they will scale itTake the free Customer Value Snapshot at valuerecoverysystems.co.uk
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What Happens After The Enquiry Arrives
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