EPISODE · Aug 19, 2025 · 55 MIN
What happens when ethnography leaves the university? With Amir Mohamed
from In the Thick of It · host The Public Ethnography Lab
What happens when ethnography leaves the university? In this episode, we talked with Amir Mohamed about this. Amir holds a PhD in Anthropology from Cornell University, and he is a research consultant who leads end-to-end research projects that drive meaningful change within organizations. He specializes in designing and managing research that brings clarity to complex business challenges, collaborating closely with executives, field leaders, and subject matter experts to deliver insights that truly resonate. He has worked across industries as diverse as retail, hospitality, healthcare, finance, and media, helping organizations align their strategies with real-world human experience. Music Credits: "Study And Relax" Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
What this episode covers
What happens when ethnography leaves the university? In this episode, we talked with Amir Mohamed about this. Amir holds a PhD in Anthropology from Cornell University, and he is a research consultant who leads end-to-end research projects that drive meaningful change within organizations. He specializes in designing and managing research that brings clarity to complex business challenges, collaborating closely with executives, field leaders, and subject matter experts to deliver insights that truly resonate. He has worked across industries as diverse as retail, hospitality, healthcare, finance, and media, helping organizations align their strategies with real-world human experience. Music Credits: "Study And Relax" Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/
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What happens when ethnography leaves the university? With Amir Mohamed
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