EPISODE · Dec 11, 2025 · 24 MIN
What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield
from Behind the Boardroom - A Podcast series By Botree Software
Tech-driven distribution isn’t the future — it’s already hereIn Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent tools like SFA to plan smarter, scale faster, and go hyperlocal with precision.From identifying high-potential micro-markets in metros to knowing exactly which street or village to target — this is distribution redefined.
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What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield
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