What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield episode artwork

EPISODE · Dec 11, 2025 · 24 MIN

What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield

from Behind the Boardroom - A Podcast series By Botree Software

Tech-driven distribution isn’t the future — it’s already hereIn Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent tools like SFA to plan smarter, scale faster, and go hyperlocal with precision.From identifying high-potential micro-markets in metros to knowing exactly which street or village to target — this is distribution redefined.

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What If Tech Could Pick Your Next Market? FMCG’s Future with Weikfield

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This episode is 24 minutes long.

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This episode was published on December 11, 2025.

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Tech-driven distribution isn’t the future — it’s already hereIn Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent...

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