What Is Brand Positioning? | EP 13

“How should you position yourself in the marketplace? As we are embarking into 2024, you have to think about how is your brand, your offer, and your sales being positioned right now in the marketplace.” Today, Bijal (@bijal.launch) defines brand positioning and how you should stand out among your competitors. Bijal shares her unique perspective and expertise on how you can determine your main differentiator that can attract your ideal client and establish your undeniable authority in your industry.Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!Timestamps(1:12) Your current positioning in the marketplace and how to own a stronghold within a specific industry.(5:24) Understanding where your positioning is within your industry and the main differentiator between you and your competitors.(7:53) Importance of understanding a brand's positioning to stand out in a crowded market and attract the right clients.(9:09) Positioning examples and how brands can be positioned within a market segment based on their subcategories and associated brand names.(11:46) Identify your target market by understanding your brand's positioning and the level of clients you attract.(15:16) Positioning in business, and emphasizing the importance of understanding ideal clients and tailoring offers, programs, and sales calls to align with their needs and values.(17:44) Positioning in sales, highlighting the need to understand the client's brand, offer, and messaging to provide value and close deals.Would you rather watch this on YouTube? Watch it here.Follow Bijal Patel’s Website & Socials:LAUNCH | YouTube | Facebook | Instagram