What is identity's role in the online customer journey

In this episode of the Fearless Commerce Podcast, Mike Cassidy talks with Hani Batla, CIO and CTO at Adorama, about the significance of digital identity in ecommerce. Cassidy and Batla dig into how bringing customer data together across multiple platforms makes for better customer experiences, boosts security and drives retail innovation. The two get into personalization, returns management and fraud prevention, providing insights for ecommerce and retail leaders.—This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.Signifyd