What is one-to-one personalization?

Here's what I touch on in the first episode:the definitions of personalization,the difference between "one-to-one" personalization vs "one-to-many",marketing message standard today vs 10 years ago,personalization done wrong - example of personalization "attempt",what does truly personalized message look and feel like w/ example,why is personalization the art of giving a fuck- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.Listen on Spotify.Visit the official website of "The Art of Giving a F*ck"!Also, one of the definitions of personalization is taken from this article on Zendesk.If you have any questions or comments for me, reach out via Linkedin or e-mail [email protected] for checking out this episode! Hosted on Acast. See acast.com/privacy for more information.