What Is Outside In Thinking?

In this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, and marketing leadership.What you'll learn in this episode: The principles of "outside in thinking" and why it’s essential for content marketing. How to craft content that resonates by focusing on market needs over internal messaging. Techniques for discovering trends and stories that captivate your audience. Best practices for collecting and leveraging customer stories to enhance authenticity. Ways to foster collaboration and idea exchange through customer advisory boards.Join us as we explore Matt's unique methodology and his insights into building impactful, customer-centric content strategies!Text us what you think about this episode!