What is Presales, Why do you need it and what has R2D2 to do with that?

A hearty welcome to the School of Presales podcast hosted by Rainer. I'm a presaler since 20 years, and since then I am ask what I actually do. What is Presales? And what is it good for? This episode is my take on the answers to those 2 questions. Few people know that Presales is usually found in software sales. And that it can dramatically boost your sales numbers when done right. B2B enterprise software sales without Presales is like Luke Skywalker flying to the Death Star without his navigator - R2D2 - possibly blowing it up but very likely to fail miserably. Listen and enjoy. If you like to learn more about this topic join our community https://school-of-presales.mn.co (subscription only, 14 days trial period) or read along the blog on the website https://schoolofpresales.com. This podcast complements the offering. Here I will share my thoughts, tips, stories and more about my journey in Presales and what I learned from it.