EPISODE · Apr 13, 2026 · 14 MIN
What Is Relationship Marketing? How to Turn Warm Leads Into Sales
from Relationship Marketing · host Brad Smith
Most businesses do not have a lead problem, they have a follow-up problem. Get the full Relationship Marketing System here https://automationlinks.com/relationship-marketingYou spend all this time trying to get the website visitor, the social media follower, the click, and then boom, they’re gone. In this video, I break down what relationship marketing actually is and how to use it to turn warm leads into sales.If people are visiting your website, watching your videos, following you on social, or checking you out and not buying, this is probably the part you’re missing. The goal is simple. Get people to like you, trust you, remember you, and come back when they are ready.In this video, I walk through the 3-step relationship marketing system we have used for years:- Video- Email- Retargeting adsYou’ll learn:1. What relationship marketing actually means2. Why most warm leads disappear3. How to use one weekly video as your pillar piece4. How to send plain text emails people actually read5. How to stay top of mind without being annoying6. How to use retargeting ads for just $5 a day7. Why helpful follow-up works better than hard sellingCHAPTERS:00:00 What is relationship marketing00:34 Why most businesses lose warm leads01:18 The real problem is follow up02:05 Step 1: Use videos to build trust03:24 What your weekly pillar video should do04:41 How to use story, FAQs, and personal content05:50 Why welcome videos help you get more sales06:52 Step 2: Send plain text emails people actually read08:10 How often to follow up and what to send09:12 Step 3: Use retargeting ads to stay top of mind10:18 What kind of retargeting ads work best11:06 Real results from better follow up11:36 How to copy this relationship marketing systemCommon questions about relationship marketing:What is relationship marketing? Relationship marketing is about building trust over time instead of trying to force the sale on the first touch. Somebody visits your website, follows you, watches a video, or sees your brand, and instead of letting them disappear, you stay in front of them in a helpful way.Why are my warm leads not converting? Usually because they forgot about you. Most businesses work hard to get the click, then never follow up enough to stay top of mind. That does not mean the lead was bad. It usually means the follow up was weak.How do I follow up without being annoying? Do not just sell. Educate. Send helpful videos. Send plain text emails. Run simple retargeting ads that say, “Don’t forget about us, we’re still here.” That works a lot better than constant hard sales messages.What kind of videos should I make for relationship marketing? Start with one long-form educational video per week answering common questions your customers ask. That becomes your pillar piece, and it can turn into a blog post, podcast, shorts, reels, and more.Brad’s Affiliate Recommendations:1. GoHighLevel CRM: https://www.gohighlevel.com/freetrial9?fp_ref=bradsmith2. Freelancers: https://go.fiverr.com/visit/?bta=821402&brand=fp3. Video editing software: https://refer.tella.com/brad-automationlinks-com4. AI Website Builder: https://lovable.dev/invite/L8PPNWG5. Website Builder: https://duda.sjv.io/automationlinks6. Payment Processor: https://checkout.samcart.com/referral/wYwf9Zq0/XgSEgnb4nOGtJeTM7. X (Twitter) Software: https://www.creatorbuddy.io/?via=brad8. Hyros (best tracking software: http://hyros.com/affiliate-grow.html?fpr=brad52 9. SEO Software: https://dashboard.searchatlas.com/register?fpr=brad11&fp_sid=al10. e-Commerce Website Builder: https://www.shopify.com/?ref=automationlinks111. Email Marketing: https://www.mailerlite.com/a/grs6psegyu12. Membership Software: https://www.memberspace.com/?via=brad
What this episode covers
Most businesses do not have a lead problem, they have a follow-up problem. Get the full Relationship Marketing System here https://automationlinks.com/relationship-marketingYou spend all this time trying to get the website visitor, the social media follower, the click, and then boom, they’re gone. In this video, I break down what relationship marketing actually is and how to use it to turn warm leads into sales.If people are visiting your website, watching your videos, following you on social, or checking you out and not buying, this is probably the part you’re missing. The goal is simple. Get people to like you, trust you, remember you, and come back when they are ready.In this video, I walk through the 3-step relationship marketing system we have used for years:- Video- Email- Retargeting adsYou’ll learn:1. What relationship marketing actually means2. Why most warm leads disappear3. How to use one weekly video as your pillar piece4. How to send plain text emails people actually read5. How to stay top of mind without being annoying6. How to use retargeting ads for just $5 a day7. Why helpful follow-up works better than hard sellingCHAPTERS:00:00 What is relationship marketing00:34 Why most businesses lose warm leads01:18 The real problem is follow up02:05 Step 1: Use videos to build trust03:24 What your weekly pillar video should do04:41 How to use story, FAQs, and personal content05:50 Why welcome videos help you get more sales06:52 Step 2: Send plain text emails people actually read08:10 How often to follow up and what to send09:12 Step 3: Use retargeting ads to stay top of mind10:18 What kind of retargeting ads work best11:06 Real results from better follow up11:36 How to copy this relationship marketing systemCommon questions about relationship marketing:What is relationship marketing? Relationship marketing is about building trust over time instead of trying to force the sale on the first touch. Somebody visits your website, follows you, watches a video, or sees your brand, and instead of letting them disappear, you stay in front of them in a helpful way.Why are my warm leads not converting? Usually because they forgot about you. Most businesses work hard to get the click, then never follow up enough to stay top of mind. That does not mean the lead was bad. It usually means the follow up was weak.How do I follow up without being annoying? Do not just sell. Educate. Send helpful videos. Send plain text emails. Run simple retargeting ads that say, “Don’t forget about us, we’re still here.” That works a lot better than constant hard sales messages.What kind of videos should I make for relationship marketing? Start with one long-form educational video per week answering common questions your customers ask. That becomes your pillar piece, and it can turn into a blog post, podcast, shorts, reels, and more.Brad’s Affiliate Recommendations:1. GoHighLevel CRM: https://www.gohighlevel.com/freetrial9?fp_ref=bradsmith2. Freelancers: https://go.fiverr.com/visit/?bta=821402&brand=fp3. Video editing software: https://refer.tella.com/brad-automationlinks-com4. AI Website Builder: https://lovable.dev/invite/L8PPNWG5. Website Builder: https://duda.sjv.io/automationlinks6. Payment Processor: https://checkout.samcart.com/referral/wYwf9Zq0/XgSEgnb4nOGtJeTM7. X (Twitter) Software: https://www.creatorbuddy.io/?via=brad8. Hyros (best tracking software: http://hyros.com/affiliate-grow.html?fpr=brad52 9. SEO Software: https://dashboard.searchatlas.com/register?fpr=brad11&fp_sid=al10. e-Commerce Website Builder: https://www.shopify.com/?ref=automationlinks111. Email Marketing: https://www.mailerlite.com/a/grs6psegyu12. Membership Software: https://www.memberspace.com/?via=brad
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What Is Relationship Marketing? How to Turn Warm Leads Into Sales
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