What is The 9 Box?- Ask Nathan by How to be Second

Nathan unpacks the concept of the 9 Box,  a framework for understanding the nuance of complexity and quality. Tony Ticknor and Nathan devised the 9 Box of Quality and Complexity at a time when they were both using the same words to describe the work that they did, while meaning wildly different things, and needing to make sense of that so they didn’t go insane. This conversation explores why bigger doesn’t always mean better, how the wrong systems can create chaos and Nathan talks about how understanding these differences can change the way you lead, price, build, and grow.Hey, this is Nathan Young, founder and author of How to be Second, and this is Ask Nathan, where I answer questions about being and growing as a second in command + a Second by identity, and tear apart myths around those ideas and other concepts. I’m practicing communicating the value of Seconds so you can do so for yourself and others, with even more clarity.