What Makes a Great Book? - with Bill Blankschaen - EP 395

Bill Blankschaen, the mastermind behind Story Builders, joins Tony to unravel the art of storytelling and ghostwriting. From his beginnings in education to becoming a guide for influencers and entrepreneurs, Bill reveals how he transforms ideas into bestselling books. This conversation touches on the necessity of clear messaging and strategic planning, and how being a published author can skyrocket your credibility and open new doors for opportunities. Navigating the world of book marketing, Bill debunks the myth that publishers do all the heavy lifting. Bill highlights the critical role authors play in promoting their work, sharing insider strategies like pre-marketing, harnessing the power of a launch team, and audience building via email lists. By owning the process and engaging with readers, authors can ensure their book's success. Bill also delves into the collaborative process that elevates the creation of a book from good to great, highlighting the benefits of high-touch relationships and comprehensive research. Look to the future with insights on AI's role in publishing, the significance of audiobooks, and the power of storytelling in scaling entrepreneurial ventures. Bill shares his passion for using narrative to empower business leaders, emphasizing originality and quality in content creation. This is your guide to navigating the evolving landscape of book writing and publishing, filled with inspiration and practical advice for authors and entrepreneurs aiming to make a lasting impact. Connect with Bill Blankschaen: Website: mystorybuilders.com Book a fee call: mystorybuilders.com/story Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven