What Makes a Real Community Work?

In this episode we interview Jason Baum, Head of Community at Sauce Labs. Jason shares nearly two decades of wisdom on building authentic communities that thrive—without relying on self-serving tactics or shallow engagement.What you'll learn in this episode:Why most companies get community wrong from the startThe three essential questions every brand must ask before launching a communityThe difference between support forums and meaningful engagement spacesWhere community should live within an organization for long-term successWhy “build it and they will come” is a mythHow to embed your brand authentically into existing communitiesWhy content, consistency, and habit-forming design are core to community growthHow Sauce Labs built a lasting DevRel and open source presence rooted in serviceText us what you think about this episode!