What Makes Marketing Actually Work?

In this episode we interview Kim Klamballa, Head of Marketing at CoinDesk Indices, where she leads strategy for one of crypto’s most trusted brands.What you'll learn in this episode:Why “relentless preparation” beats raw talent every timeA 3-part framework to structure marketing campaigns that actually deliverHow to shift your messaging from “I” to “you” for better engagementHow CoinDesk Indices approaches go-to-market strategy for themselves and their clientsThe tangible value of brand equity—and how to defend it in a results-obsessed businessWhy consistency, narrative, and internal alignment are core to marketing successText us what you think about this episode!