What Mistakes Are Keeping Your Business Invisible, and How Can You Fix Them?

The Unstoppable Latina Show - Episode #2: What Mistakes Are Keeping Your Business Invisible and How Can You Fix Them Hey Friend! Welcome to another episode of The Unstoppable Latina Show! In this episode, we tackle the mistakes that might keep your business invisible and how to fix them with actionable marketing strategies. I’m thrilled to celebrate Rosalie from Portco Consulting and her new book, Build a Beautiful Business: Becoming Friends with Risk to Grow, Scale, and Impact. Tune in as I share insights about aligning your business goals with marketing tactics, navigating tariffs and their impact on small businesses, and spotlighting some fantastic grant opportunities. Plus, I’ll dive into a little business chisme—like Alexis Ohanian’s bid to buy TikTok US—and share personal updates about my vow renewal and upcoming in-person event. Takeaways from Today’s Episode: Set Clear Business Goals: Define specific goals (e.g., improving customer service or launching a new product) and connect them to your marketing strategy to boost visibility. Organize Marketing Activities: Categorize your efforts into creating demand (awareness), converting demand (sales), and building brand loyalty (repeat customers) for focused growth. Tariffs Impact Everyone: Even service-based businesses feel the ripple effects of tariffs through increased costs—communicate changes transparently with clients. Leverage Returning Clients: Studies show a 60-70% conversion rate for existing customers versus 5-20% for new ones—prioritize brand loyalty tactics like referral programs. Grant Opportunities Await: Check out three grants due March 28th—up to $5,000 for your business—details in the newsletter at unstoppablelatina.com/newsletter. Episode Chapters: [00:00:00] - Welcome & Community Vibes [00:05:03] - Business Chisme: TikTok Bid & Tariff Updates [00:20:11] - Grant Spotlight: Free Money for Your Business [00:24:17] - Why Your Business Is Invisible & How to Fix It [00:38:48] - Listener Challenge + Personal Updates Thanks for hanging out with me today! As always, send your questions to [email protected] and tag me on social media @unstoppable_latina. Don’t forget to subscribe and leave a review if you’re loving the show—I can’t wait to hear what you think!