What Really Happens to Your Data When You Trade In Your Car with Merry Marwig (Privacy4Cars)

What if the car you just sold still remembers the last owner’s life?Their texts. Their contacts. Even their credit card.Yeah, that’s happening more often than you think.In this episode, I sit down with Merry Marwig, VP of Marketing at Privacy4Cars, live from Rohrman Automotive Group in Schaumburg, Illinois, to talk about one of the most overlooked (and fast-growing) challenges in automotive retail: data privacy inside vehicles.👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:We explore what actually happens to personal data when a car changes hands, from trade-ins and loaners to rentals and EVs, and the eye-opening risks that come with connected car technology. Merry shares some shocking real-life stories (including one where a driver unknowingly charged someone else’s credit card just by plugging in their EV), and we unpack what dealers can actually do to protect their customers, and themselves, from these privacy pitfalls.You’ll also learn how new state laws like New Jersey’s are forcing dealerships to adapt, how dealers across the country are turning data deletion into a revenue and marketing advantage, and why privacy might just become the next customer satisfaction battleground.If you’ve ever wondered what happens to all the data we leave behind in our cars, or how your dealership can get ahead of this new wave of compliance and trust, this episode will change the way you look at vehicle turn-ins forever.Listen to the episode featuring Merry Marwig for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Merry MarwigConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement