What Should Temecula Wine Be Known For?

In this episode of Pour Temecula, we’re tackling a deceptively simple question: What should Temecula wine be known for? From bold reds and Italian varietals to sun-drenched tasting patios and almond fizz, everyone seems to have a different take. To find some answers, we spoke with key voices from the local wine scene—Vito LaFata, Walter Carter, Dirk Uys, and Devin Parr—about whether Temecula has true terroir and what identity the region should lean into. Co-hosts Rick DeLucio and Shannon Cole break down their own takes on Temecula’s future. Along the way, we bust some myths, explore the challenges of regional branding, and invite you to tell us what Temecula means to you. Whether you're in the trade, a local fan, or just Temecula-curious, this episode uncorks the passion and complexity behind the valley's evolving identity. We invite you to tell us what Temecula means to you. Leave us a voice message on Speakpipe, and you might hear yourself on a future episode! Contact us on Instagram (@pourtemecula) or message us ([email protected])—we're always excited to connect with fellow wine, beer, and beverage lovers!