What Small Business Owners Need to Know About Branding & Intellectual Property Law

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.Intellectual Property Lawyer at Smith Keane LLP, and I discuss several topics that small business owners should know about legally protecting brand elements such as their business name, logo, website, a workbook for a course, and even packaging. This video is created and shared as part of Hustle With Aloha, a project by Alicia Nagel Creative with the purpose of sharing helpful advice and resources for help small businesses on topics related to marketing, branding and graphic design. Topics we cover, include, in this video: - Differences between a Trademark, Copyright, and Patent and when each is relevant. - Who owns the rights to the artwork when a graphic designer creates something for a client? - Is simply putting the year and a copyright symbol in the footer of your website enough to offer protection? - What does the process look like to get a copyright or trademark registered in terms of cost, timing, steps, and can small business owners DIY? - When it comes to business naming, there is a "Spectrum of distinctiveness" that all names lie within, and some are more protectable than others.- Melissa tells us why if a business wants to sell on Amazon, they need to have a trademark registration. - When does it make sense to seek intellectual property protection in countries other than the USA? - How to get in touch with Melissa Spindler at Smith Keane LLP to see what business intellectual property is protectable and what type is appropriate for your company. Alicia Nagel Creative: https://www.alicianagel.com/ Hustle With Aloha: https://www.hustlewithaloha.com/ Smith Keane LLP: https://keaneip.com/Thank you to Mike Koenig for the ocean sound effects recording.