What to Put in Your Online Course: 5 Course Creation Truths Most Solopreneurs Never Learn

You want to build a course that helps people. But when you sit down to actually create it, you're staring at a blank screen thinking... what do I actually put in this thing? Most course creators just record everything they know and hope something sticks. That's why their students don't finish - and why refund requests pile up.In this episode, I share 5 truths I've learned in 17 years as an educator that separate courses that transform students from courses that just dump information.You'll learn:Why nobody buys a course for information - and what they're actually paying forThe "ladder test" for making sure every lesson has a clear, actionable outcomeHow to sequence your content so students build momentum instead of forgetting everythingThe difference between teaching and dumping (and why one of my students remembered a lesson years later on the job)How to know what to cut - because more content actually makes your course worseHere's what most course creation programs won't tell you: your students aren't paying for hours of content. They're paying to go from "I don't know how" to "I did it." If you don't design your course around that transformation, no amount of marketing will save it.I'm Dr. Curtis Satterfield. I spent 17 years as a college professor building over 30 courses from scratch, and I help fully booked coaches build group programs that deliver real results for their clients and scale their business without adding more hours. Ready to stop spinning your wheels? Book a free Program Roadmap Call and let's figure out the right next steps for your course: https://curtissatterfield.com/work-with-curtis/Note: This episode was recorded under the show's original name, Course Creation for Solopreneurs. The podcast is now called Program Design for Coaches. The name changed to better reflect what's actually working in the coaching space right now. Group programs where the coach is present and involved are what's selling, and that's the direction this show has moved. The instructional design principles in this episode apply whether you're building a course or a group program, so everything you hear still works. Send me a message!