What Top SaaS Performers Spend to Acquire a Dollar of ARR

In episode #289, Ben dives into one of his favorite SaaS metrics: Cost of ARR (Annual Recurring Revenue), also known as the SaaS CAC Ratio. This powerful go-to-market metric helps operators and investors evaluate how efficiently a company acquires recurring revenue. Ben breaks down how to calculate it, segment it, and benchmark it using the latest data from Ray Rike at Benchmarkit.ai. What You’ll Learn: What is Cost of ARR and why it matters for SaaS operators and investors The formula How to calculate blended, new, and expansion Cost of ARR Latest benchmark data by ACV from Benchmarkit.ai Why aggregate benchmarks are risky and how to segment by ACV size How to use this metric to validate your bookings forecast and GTM budget When to adopt this metric   Resources Mentioned Benchmark your SaaS business: Benchmarkit.ai (give-to-get model) Ben’s blog, templates, and courses at TheSaaSCFO.com Join the SaaS Community: https://www.thesaasacademy.com/offers/dzSx6W32 Stay in the loop with exclusive SaaS content: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page