What’s ahead for retail and the vibecession?

In this episode of the Fearless Commerce podcast, Signifyd's Mike Cassidy chats with Sucharita Kodali, Vice President and Principal Analyst at Forrester, about the changing retail landscape. They dive into the resilience of ecommerce, the struggles of digitally native brands, and the rise of sustainability movements like Buy Nothing. They also explore how consumer sentiment, political divides, and AI are shaping the way retailers connect with their customers..

00:14 - Introduction to Fearless Commerce podcast and guest Sucharita Kodali
01:40 - Current retail landscape and economic resilience
02:41 - The collapse of digitally native brands
03:53 - The role of inflation and consumer spending in retail
05:55 - Explaining the Buy Nothing movement and its impact on retail
08:32 - The future of consumption and government regulations
11:57 - Opportunities ahead for ecommerce
14:07 - Leveraging customer feedback and AI in retail
15:30 - Closing thoughts on retail innovation

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This is The Fearless Commerce podcast, a regular plunge into understanding why commerce leaders do what they do and how they managed to embrace fearlessness in the face of retail.

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