What's New in Creative AI April 2026: Why your agency's AI activity isn't turning into advantage

from What's new in Creative AI · host Spark

We've dedicated this entire episode to The Spark Report.Our fourth bi-annual benchmark on AI in agencies is out now. We surveyed 70+ agencies, combined that with qualitative research and interviews, and this edition – AI in Agencies: From Activity to Advantage – is about the gap between doing AI and building something lasting from it.Jules and Emma go through all six key findings: where recovered time is actually going, why Shadow AI has become a governance issue, what the 83% vs 15% confidence gap really means, and why the biggest divide in AI adoption now sits inside a single agency rather than between them.Practical, research-backed, and direct.📊 Download The Spark Report: https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark📘 Grab our book Shift – AI for Agencies: https://www.amazon.co.uk/dp/1781339511/🧠 Subscribe to Spark Intelligence: https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries

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This episode is 30 minutes long.

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This episode was published on April 16, 2026.

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