What's New in Creative AI May 2026: Why your team is faster but your agency isn't

Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of.Jules and Emma dig into three findings from the Spring 2026 Spark Report: why agencies are saving time with AI but not seeing the benefit, the governance gap that's leaving teams exposed, and the growing distance between how confident people feel about AI and how capable they actually are. Plus a Spark team update and what Jules and Emma have been building.Resources mentioned:The Spring 2026 Spark Report – AI in Agencies: From Activity to Advantage: https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmarkMatthew's article in The Independent: https://www.independent.co.uk/voices/generative-ai-creativity-governance-economy-content-renaissance-b2957183.htmlSpark Sessions – Chris Murphy, Tuncarp: https://www.wearespark.ai/spark-sessions-creative-ai-operating-system-with-tuncarp Book in to meet us in Cannes – https://www.wearespark.ai/cannes-2026Harness AI across your organisation – and deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.https://www.wearespark.ai/