What’s Next in Multifamily Marketing: Trends and Strategies with Sarah Wieman

Send us Fan MailThe future of multifamily marketing is here. Staying ahead of trends can give operators and marketers a competitive edge in driving leasing, engagement, and brand awareness.In this episode of The Apartment Department, Sarah Wieman, Regional Sales Manager at REACH by RentCafe, shares the key marketing trends multifamily operators are focusing on to set themselves apart for 2025. From emerging technology and data-driven strategies to marketing tactics that drive engagement, Sarah provides actionable insights that any marketing or operations team can implement.Fun fact: Sarah, Anne, and Chris presented together at the AIM Conference 2024, adding a unique perspective from industry thought leadership.In this episode we discuss:• The top multifamily marketing trends shaping the future• Strategies for standing out in a competitive market• How emerging technology is influencing apartment marketing• Data-driven insights and actionable takeaways• Lessons from industry presentations and thought leadershipKey Topics:multifamily marketing trends, apartment marketing strategies, data-driven marketing, emerging technology, property management marketing, leasing engagementThe Apartment Department explores the people, systems, and strategies shaping the future of multifamily.Flamingo - Resident Retention App400K+ units use Flamingo’s Resident Retention Platform to stop Retention Leak & hit 63%+ retention.