What's Your Eye Patch? Aaron & Justin on the Forgotten Art of Standing Out

from The Genius Scouts Podcast · host Genius Scouts

What can a simple eyepatch teach us about personal branding? In this episode, Justin and Aaron break down one of David Ogilvy’s most iconic advertising case studies—and what it reveals about standing out in a crowded market.From the power of storytelling to the subtle ways unique traits can enhance brand appeal, they explore how both companies and individuals can craft a consistent, memorable brand in today’s digital landscape. What’s your eyepatch?

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This episode was published on March 18, 2025.

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