When Coding Isn't Enough

from Permission Not Required · host Colleen Schnettler and Joe Masilotti

AI is eating into the value of "just coding", so what do you do about it? Colleen and Joe talk through how they're each adapting: AI-enabled services, getting more strategic with clients, and actually understanding what non-tech businesses need (not just what they say they want). Plus: cold outreach experiments, product ideas, and some financial housekeeping.Takeaways:When coding becomes commoditized, strategy becomes the differentiatorCold outreach isn't deadThe best opportunities come from understanding the business problem, not just the technical oneChapters:00:00 Adapting to AI eating our lunch06:33 Cold outreach and building in public16:25 What non-tech businesses actually need from us

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This episode is 26 minutes long.

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This episode was published on January 27, 2026.

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