When culture turns “cult-like”; plus three customer loyalty tips

from Business Essentials · host SoundCartel

Is your workplace culture empowering people or quietly silencing them - and could poor experiences be driving customers away faster than you realise? In this week’s episode, leadership expert Marnie Brokenshire, cofounder of Uncapped Potential, unpacks the growing risk of culture slipping into “cult-like” control and why psychological safety matters. Then Greg Nicolle, Group Manager of Client Success at Thryv Australia, explains why customer experience can outweigh product quality and shares three practical ways businesses can build loyalty and keep customers coming back. Business Essentials is produced by: SoundCartelsoundcartel.com.au+61 3 9882 8333See omnystudio.com/listener for privacy information.

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This episode is 26 minutes long.

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This episode was published on January 4, 2026.

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