When Obsession Becomes Purpose — Brady Canales on Building Hotbox

You hit your number. Built the thing. But are you actually free?Brady Canales left the Navy SEALs at 27—and found himself untethered. No mission. No team. Just a haunting question: What now? In this episode, Brady unpacks how a garage-built prototype and a life-saving ritual turned into Hotbox Sauna, one of the most respected wellness brands on the market.We go deep on: – Why most “premium” saunas are secretly toxic – The hidden crisis behind elite military transitions – Bootstrapping without burnout (and without selling out) – Copycats, manufacturing chaos, and staying obsessed when it’d be easier to quit – How to lead a team of older high-performers—and why trust matters more than titleBrady shares how ritual, resilience, and ruthless simplicity shaped Hotbox’s rise—from custom builds for SEAL teams to getting featured on Rogue’s website. He also opens up about marriage, identity shifts, and what it means to lead without becoming someone you hate.Guest: Brady Canales — Founder of Hotbox Sauna → Check out his product and story at thehotboxsauna.comIf you've ever wondered, "What if I build the dream and still feel empty?"—this one’s for you. Press play. Your next chapter might start here.You’ve built the life everyone else wanted. Now it’s time to ask what you want. Thanks for being with us on The Other Side of Enough. This isn’t the end of the conversation—it’s the beginning of your next summit.