Where Consumer Loyalty, Value & Data Converge: User acquisition in today's app marketplace

Downloads are flatlining across most categories yet revenue is growing. That gap tells you everything about where the industry is heading: it's no longer a volume game. It's a value game.In the latest episode of After the Download, RealityMine® CEO Chris Havemann sat down with Josh Berrios, Google Principal Growth Manager Mobile App Partnerships.Josh's three takeaways for app businesses right now:→ Data maturity. Your acquisition strategy is only as good as the signals you're sharing with your channels. If what you're optimizing for in a campaign doesn't match the users you actually want, you're not doing yourself any favors.→ Master iOS. Attribution is still messy post-Apple's privacy changes, and some businesses are pulling back from iOS investment because of it. Josh's view: that's a costly mistake. iOS users are among the most valuable in any market. Imperfect measurement is not a reason to underinvest.→ Invest in creative. Speak to each of your user personas specifically. A contractor and a homeowner using the same app should not be seeing the same ad. AI tools are making it faster to get this right, but only if you're intentional about it.There's also a lot in this episode on AI's real impact on consumer discovery, what genuine user loyalty looks like, and why product obsession is still the most durable growth strategy.