Where Herefords Began

Nearly 300 years ago, farmers in Herefordshire, England founded the Hereford breed in response to consumer beef demand created by Britain's industrial revolution. Now, centuries later, here's Shane Bedwell, Director of Breed Improvement, on more about the Hereford breed.    "Yes, sir. Brian, I appreciate you having me on. The American Hereford Association is experiencing some really great times in growth. The demand by the commercial cattlemen we've seen here in the last five years has been tremendous. And using Hereford genetics, we've seen bull sales increase not only in volume, but in sale price all across the U.S. And my belief is that our breeders that have been in business for a long time have really stayed committed to making the cattle problem free. Stayed committed to passing on those genetics to the commercial cattlemen to add pounds, to add efficiency, and add fertility in their crosses."   That's good news not only for your breed, but for the whole industry, right, Shane?    "Absolutely. I think we've done quite a bit of extensive research and studies, and we look pretty good there in that arena."   That was Shane Bedwell, Chief Operating Officer and Director of Breed Improvement for the American Hereford Association.