Where the AI Journey Really Begins

In this episode, Daniel Hulme - Chief AI Officer at WPP, CEO of Satalia & Conscium, and ranked 25th in AI Magazine’s Top 100 AI Leaders 2026—breaks down what organisations really need to get right when beginning their AI journey.He explores why most enterprises struggle to move beyond isolated pilots, how to build the foundational capabilities that enable end-to-end AI integration, and what leaders must understand about data, governance, culture, and organisational design. Daniel also shares practical insights on aligning AI with strategy, overcoming internal resistance, and preparing teams to work effectively with emerging technologies.Whether you're just starting out or looking to scale your AI initiatives, this conversation offers clear guidance on where to begin—and how to build an organisation ready to thrive in an AI-native future.Learn MoreBook a Meeting